Even Olympic athletes have coaches, so why wouldn’t you want one to help take your dental business to the next level? A dental business coach can help you map out future goals, solidify your branding and marketing, provide a new perspective, challenge you to reach new heights, and hold you accountable for moving forward. Yet not all business coaches are the same. To make the most of your investment, you need a coach who is experienced and reliable, and who truly gets your vision. Here are 3 questions to ask before hiring a dental business coach.
What Does Business Coaching Mean to Them?
Different business coaches have different philosophies and approaches to the job. A good business coach should focus half on you as the owner: helping you become the best entrepreneur you can be, and half on your business: analyzing its strengths and weaknesses and helping you build a clear action plan for success.
A good business coach should also be able to articulate his or her values and techniques. While it is not reasonable to expect an entire plan to be presented before you sign a contract, you should be able to get a good idea of how the coach will approach the project.
What Is Their Experience?
Not all business coaches are experienced in dentistry, and not all experienced dentists make good business coaches. You need someone who is equally skilled in three areas: dentistry, entrepreneurship, and coaching. The coach does not necessarily need to be a dentist, but he or she should have a strong background in running or coaching a dental practice. Your coach also needs to be able to show a track record of measurable business growth, as well as the ability to teach.
Is Hands-on Help Available?
While the goal of business coaching is to teach you what you need to know to grow and build your business, learning is a process. In the meantime, a good dental business coach should be available to review documents, advise you in decision-making, and help you get out of the weeds. If the coach is more of a consultant with a hands-off approach, you might not get the most value from the relationship. Of course, you will need to remain actively involved every step of the way. If you want someone to take over certain duties, you should hire a business manager, not a coach.
A dental business coach can be a valuable asset in developing and growing your practice. However, not all coaches are the same. Take the time to interview a few coaches and choose the one that best fits with your vision.
Ascent Dental Solutions is a full-service agency dedicated to helping dentists build their practices and map out their careers. It is the brainchild of Dr. Kevin Coughlin, who earned his doctorate at Tufts University School of Dental Medicine and currently serves as a faculty member there. While Dr. Coughlin continues to practice dentistry as the principal owner of the 14-location Baystate Dental PC, he has a strong passion for helping fellow dentists maximize their success. If you are interested in learning how to take your dental practice to the next level, please contact Ascent Dental Solutions today at 413-224-2659 to learn how Dr. Coughlin can help.