make my dental practice more profitable.

5 Reasons to Hire a Dental Business Coach in 2018

As 2017 comes to a close, it is a smart idea to perform a quick annual review both personally and professionally. What goals did you have for the year? Did you meet them? What were your biggest successes and challenges? What one thing did you mean to do this year that you never quite got around to?

It is equally important to look to the future, to set new goals and make new plans for the coming year. When it comes to running your dental business, one of the best ways to do this is to sit down with a business coach. After all, even Olympic athletes have coaches. No matter how successful your dental practice was this year, you can have an even better 2018 if you consult with a business coach. Here are 5 reasons to hire a dental business coach in 2018.

    Business Mapping

You might have a fully detailed business plan, complete with 5-year projections and a collection of short-term, mid-range, and long-term goals. Or you might be running your business on the fly, adapting and changing as you go along. Either way, the new year is a wonderful time to revisit your plans and make sure they are as strong as they can be.

A dental business coach can help you refine everything from your mission and vision statements to your corporate culture and values. Branding, marketing opportunities, and future expansion are just a few of the many topics that your business coach can help you map out.

Do you want to get your dental career started on the right path? Are you looking to put in place the practices and procedures to make your existing dental business more profitable? Send Dr. Coughlin a quick email today!


Balancing chairside time with patients against all of your business duties can become a grind, and it is easy to get lost in the day to day. A dental business coach brings a fresh perspective, and takes a zoomed-out macro look at your practice. This may be just what you need to step outside the daily challenges and remember why you opened your practice in the first place.


It is easy to do what you have always done, and making changes can be intimidating. A good dental business coach will challenge you to set lofty goals, and map a plan to meet them. You can do more than you ever thought possible, but many people need someone to challenge them to be their best.


Your dental business coach believes in you even when your faith in yourself waivers. He or she intimately knows the challenges and opportunities involved in running a dental practice, and can help you learn what to expect if you make certain changes or pursue different goals. This can give you the confidence to face the future and build your practice in a whole new way.


Getting excited about possibilities is easy, but making the long-term commitment to making them a reality is far more difficult. Your dental business coach will hold you accountable, checking in regularly to see how you are progressing. Like a workout buddy, your dental business coach can be the catalyst for keeping your commitments and continuing to build toward your goals.

Ascent Dental Solutions is a full-service agency dedicated to helping dentists build their practices and map out their careers. It is the brainchild of Dr. Kevin Coughlin, who earned his doctorate at Tufts University School of Dental Medicine and currently serves as a faculty member there. While Dr. Coughlin continues to practice dentistry as the principal owner of the 14-location Baystate Dental PC, he has a strong passion for helping fellow dentists maximize their success. If you are interested in learning how to take your dental practice to the next level, please contact Ascent Dental Solutions today at 413-224-2659 to learn how Dr. Coughlin can help.