In today’s virtual world, it’s important that your dental practice stands out and sends a clear message to potential clients. In most cases, your website is the first impression someone will see of your practice. Make sure it’s a good one! Read on to discover some of the most important features of any dental practice website to attract clients and get them in your doors.
Now more than ever, any business website needs to be mobile responsive. Responsiveness refers to the ability to view content on any size screen, like a phone, tablet, or computer. If you only develop the website for computer viewers, mobile users may be frustrated trying to access the information about your practice. This can even lead some to search elsewhere. Since many Americans use their phones to access the Internet, having a mobile responsive design on your practice website is imperative.
CLEAR AND CONCISE
Although most people think they know what to expect when it comes to dental offices, your practice is unique. When you think about what to include on your website, what makes your practice stand out among the competition? Do you offer the newest products and services? Would a potential client be able to understand what you do by the information on your website? These are all questions to address. The clearer and more concise your content is, the more professional and credible your practice appears. That leads to more clients in your business.
Social proof refers to using the positive experiences of other clients to boost your image and credibility. You can incorporate reviews from across the Internet, including Google, or ask current clients for feedback on their experience at your practice. The power of social influence should not be ignored. The more social proof your business has, the more you can expect your practice to be shared organically, resulting in more clients for your business. Whether it’s a testimonial section or a client highlight feature, make sure to have some form of social proof on your website for optimal success.
OPTIMIZE FOR CONVERSIONS
All of these tips, especially when combined, make for a website that is optimized for conversions. This means that a client who comes across your practice website is persuaded to book an appointment or just to call your office with questions. On a practical level, including a “Contact Us” box that links to the office email address is beneficial. Go a few steps further and have an appointment scheduling system directly on your website. You can also provide access to any paperwork a client might need to fill out before their first appointment.
WANT FEEDBACK OR IDEAS?
Inspired by these tips and want to learn more about how to implement them? Reach out to Dr. Coughlin today. Ensure your dental practice website is optimized to bring you success and targets your ideal clientele.