Being a coach to your patients the best dental strategy
/in Customer Service, Leadership, Profitability, Values Over Profits /by Kevin CoughlinWhen working with my patients, I’ve come to see that aside from fixing their teeth, I’m also a consultant and at best, a coach to them.
If all I did was fix their chompers, that would get old rather quickly. Helping them change their habits and become proactive in their own care is a very fulfilling process for both them and myself.
As a dentist, I’m looking to establish a relationship with my patients much like a medical doctor.
Your physician talks to you about your health and what you can do to improve it. Same with dentists.
Short term thinking would have it that a dentist should allow poor patient habit to continue in order to profit off of their bad decisions.
But most of us are in the long game as dentists. We want our roles in their lives to be meaningful. We want them to change their bad habits and learn better dental hygiene.
Here’s the odd twist. Despite the seeming financial benefits of letting a patient worsen in their habits, it’s not at all true. If a patient’s dental health deteriorates one of two things will happen. They will either stop going to a dentist or only show up when they need a tooth pulled. Eventually dentures will enter the picture, another one-time solution to dental care. In short, they won’t be a patient of you – or any dentist – for long.
Keeping a patient by coaching them to better personal care will result in a fulfilling long-term relationship, one that, circumstances permitting, will see them as your patient for many years.
So if you want to bring greater purpose to your role as a dentist, become a coach to your patient. It will bring dividends both personally and financially for that matter.
If you want to learn how to be a better dental coach please get in touch. I can be your coach too.
My spring break: going to ‘Excellent’ and talking profitabilty
/in Customer Service, Leadership, Profitability, Values Over Profits /by Kevin CoughlinEven dentists need a spring break. But I’m going to be working during mine!
It’s a good kind of work though: I’ll be talking at the Excellence In Dentistry Spring Break Seminar taking place April 27 to 29 in Destin, Florida.
Even better I’ll be speaking about one of my favorite topics: Process and Procedures to Improve Profitability.
When it comes to building a more profitable dental practice, cutting corners is a short-sighted strategy. Better to invest in processes and procedures that drive the growth of your practice.
Over the course of my 90-minute talk, I’ll outline how I did exactly that in my 14 practices and outline the simple but crucial changes you can implement to make your practice S.P.E.C.I.A.L.
These include:
S scheduling tips that make a big difference to profitability by increasing efficiency.
P production improvements to provide better care and service to patients.
E employee or team member management that drives everyone to want to deliver better results and perform at higher levels.
C collections improvements that will show you how to reach a 98% success rate.
I internal controls to help you manage your practice
A Associates and accounts receivables as a tool for growth
L liability and asset management to protect yourself and your business
So please join me on April 27th at 1:30pm at Destin for my talk and make certain to reach out to talk while there or in advance about how to improve your practice.
See you there!
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