As technology advances and needs change, your dental business adjusts as well. In 2022, there are several factors that go into growing – and maintaining – your practice. In order to build and sustain a successful dental practice, the best approach is to try out several methods to see which ones work well for you. Continue reading to learn about some of the best ways to grow your dental business in 2022.
When a new client walks through your doors, your staff are likely the first people they meet. There’s a reason they’re called the face of the company! If you emphasize excellent customer service as a value for everyone on your staff, you will reap the benefits later on.
Simple Scheduling Processes
A good business runs on efficient processes, and dental practices are no different. For new and existing clients, a clunky and outdated scheduling process can easily lead to frustration. If you keep your scheduling systems as simple as possible, the more time you have to provide the services that affect your bottom line.
Technology has made great strides in every industry over the past several decades. The good news is that there are plenty of ways to incorporate the newest advances in dental technology in your practice. Trade-in your outdated systems for more innovative ones and see how they can help grow your business.
Start A Blog
If you haven’t started a blog yet, you’re missing out on reaching a lot of potential clients. Blogging demonstrates your expertise and knowledge while also providing value to your audience. If a client is impressed by one of your posts, they are more likely to visit your business when they need to see a dentist.
Do you have a system in place to receive feedback from your clients? If not, this is a valuable tool to have in your toolkit. Send out periodic surveys to understand areas of your business that need improvement. This process will help you discover blindspots and find ways to further meet your clients’ needs.
Offer Incentives for Referrals
A spin on the word-of-mouth strategy, referral incentives are a fun way to bring in more potential clients. Have your current clients refer friends and family to your practice and give them a discount or other benefit in return.
Hire A Dental Coach
If you’ve tried these marketing tips and haven’t seen the growth you need and want, it may be time to hire a dental coach. Dental coaches are experienced dental professionals and can offer a unique form of expertise to help you grow a thriving business. For example, I have over 35 years of experience in the dental industry and my experience allows me to encourage and support you along the way to creating a thriving practice.