Which Practice Management Software Should You Choose?

In today’s technological world, it’s not surprising that there are myriad options for dental platforms. Advancement in technology has made it simpler to run, manage and access virtually anything about your dental practice. Most software options popular with dental practices include cloud-based features, making it easy to access charts, appointment scheduling, and billing information from anywhere with an Internet connection. Thinking of trying out or upgrading to a new technology platform for your dental practice? Here are some features you should consider when evaluating which platform to use.

PATIENT RECORD MANAGEMENT

For any dental practice, the patient experience is vital. This is why choosing a platform that is easy to use, accessible and seamless for the patient is so important. The easier your patients can access dental records, scheduling appointments, etc, the more engaged they are likely to be. This kind of customer satisfaction affects not only your reputation but also your bottom line. By focusing on your patient’s needs and experience, you can set yourself up for success both now and down the line. For an all-in-one cloud-based practice management platform, consider Denticon.

ONLINE SCHEDULING AND TELEHEALTH

Given the impact of Covid-19, telehealth has become a matter of necessity for most service-based businesses, and dental practices are no exception. Teledentistry is an option that benefits both your practice and your patients. For your patients, teledentistry offers flexibility when making appointments that might not require in-person evaluation. The option to provide remote dental care gives you the ability to see patients that otherwise may not be able to come in person. Although these services are popular during the coronavirus pandemic, consider keeping them as a service going forward to differentiate from your competition. Teledentix is an easy-to-use, HIPAA-compliant mobile and teledentistry platform option.

REVIEW GENERATION AND MARKETING TOOLS

One of the benefits of technological advancement is how easy it is to market your dental practice. Gone are the days of having to go from door to door or sending out mailers. While marketing is made simpler and easier with the use of technology on its own, a platform that generates features to promote return on investment and/or grow your practice through word of mouth can go a long way. Look for features for software platforms with automated email campaigns, reminders and prompts for patient reviews, and even SEO tips to bring traffic and potential customers to your website. As an example, Dentrix offers these options through their Practice Marketing feature.

QUESTIONS?

If you’re looking for a new dental practice software or want to learn about the benefits they can bring to your practice, now is the time. Contact Dr. Coughlin today for more information and insight on the importance of marketing, growing, and sustaining your dental practice.

Tips for a Successful Dental Practice Website

In today’s virtual world, it’s important that your dental practice stands out and sends a clear message to potential clients. In most cases, your website is the first impression someone will see of your practice. Make sure it’s a good one! Read on to discover some of the most important features of any dental practice website to attract clients and get them in your doors.

RESPONSIVE

Now more than ever, any business website needs to be mobile responsive. Responsiveness refers to the ability to view content on any size screen, like a phone, tablet, or computer. If you only develop the website for computer viewers, mobile users may be frustrated trying to access the information about your practice. This can even lead some to search elsewhere. Since many Americans use their phones to access the Internet, having a mobile responsive design on your practice website is imperative.

CLEAR AND CONCISE

Although most people think they know what to expect when it comes to dental offices, your practice is unique. When you think about what to include on your website, what makes your practice stand out among the competition? Do you offer the newest products and services? Would a potential client be able to understand what you do by the information on your website? These are all questions to address. The clearer and more concise your content is, the more professional and credible your practice appears. That leads to more clients in your business.

SOCIAL PROOF

Social proof refers to using the positive experiences of other clients to boost your image and credibility. You can incorporate reviews from across the Internet, including Google, or ask current clients for feedback on their experience at your practice. The power of social influence should not be ignored. The more social proof your business has, the more you can expect your practice to be shared organically, resulting in more clients for your business. Whether it’s a testimonial section or a client highlight feature, make sure to have some form of social proof on your website for optimal success.

OPTIMIZE FOR CONVERSIONS

All of these tips, especially when combined, make for a website that is optimized for conversions. This means that a client who comes across your practice website is persuaded to book an appointment or just to call your office with questions. On a practical level, including a “Contact Us” box that links to the office email address is beneficial. Go a few steps further and have an appointment scheduling system directly on your website. You can also provide access to any paperwork a client might need to fill out before their first appointment.

WANT FEEDBACK OR IDEAS?

Inspired by these tips and want to learn more about how to implement them? Reach out to Dr. Coughlin today. Ensure your dental practice website is optimized to bring you success and targets your ideal clientele.

3 Business Resolutions for 2021

As we near the end of a long 2020, there’s no doubt that you are looking forward to a new year. Whether you own a dental practice or you want to implement strategies to boost your success in the coming year and beyond, planning for the goals you have in mind is helpful. Want to know some examples of no-fail “resolutions” you can make for 2021? Read on.

MAKE BIG PICTURE DECISIONS

One of the biggest struggles of any business entering a new year is navigating the balance between focusing on long term or short-term goals. Both are important, and they each have their place in determining the success of your practice. This exercise is beneficial for anyone in your practice, although certainly most useful for those in leadership positions. Consider the daily goals you have for your practice and see how they might fit into a long-term strategy. Evaluate the unique struggles your business might have and brainstorm how to approach them both on a daily basis and throughout 2021 (and beyond!)

DELEGATE

Have you ever found yourself wishing you could hand off some of the time-consuming work to a more efficient employee or team member? Lack of effective delegation is a common issue that most if not all businesses face. If your dental practice is small, for example, are all staff members working as efficiently as possible? Are you spending time doing tasks that someone else on your team might be faster or more skilled at? Have you spent time investing in your employees to figure out how to utilize their skill sets? All of these questions fall under the need for proper delegation. When duties are assigned to the best person for the job, the higher the overall productivity – and subsequently, profit – your business enjoys.

INVEST IN TECHNOLOGICAL TOOLS

While heavy reliance on technology might cause added stress for some people, there are benefits to taking advantage of resources that can ultimately help your productivity. As we enter 2021, do some research into programs that could make your job a little easier. For dental practices, some good examples are systems that manage payroll, HR benefits, appointment scheduling, billing and patient reminders. There are several options on the market, so make sure to take your time doing the research. The right software can give your dental practice the extra push in 2021 and beyond, both in productivity and increasing revenue.

CALL DR. COUGHLIN

Do you want expert advice on how to prepare your dental practice for success in 2021 (and beyond?) Want to avoid making mistakes before they happen and ensure your business resolutions actually happen? Contact Dr. Coughlin directly, or pick up one of his books to start the New Year on the right foot for you and your business.