Being a dentist is a great career. But the business of dentistry is something many of us struggle with. We come out of school with great expectations (and a lot of debt), confident that our clinical skills will be enough to ensure a profitable and fulfilling career.

Click on the image to order Dr. Coughlin’s essential mini-book for dentists from Amazon.com

I’m a working dentist who built a thriving practice consisting of 14 offices –  based on sound business and marketing strategies that I was able to replicate again and again.

Today, in addition to my clinical work, I coach other dentists on how to run their businesses successfully or transition to an MSO or DSO relationship.

If you are a dentist struggling with the business end of your practice, I will show you how to build a business that is profitable  – while allowing you to enjoy the fruits of your work.

This 6 week program is for dentists who own their own practice, are adding additional practices or plan to go out on their own.

I will cover all aspects of your business from basic metrics to marketing yourself  in a competitive landscape.

I will show you how to:

  • increase efficiencies through process improvements
  • train your staff to sell and market your business with every patient interaction
  • use excellent customer service strategies to win repeat business and get referrals
  • understand the value of your practice and show you how to increase this value for any eventual sale.

Each program is driven by client requirements. So where there is a need for more specialized focus, we can adjust.

Sessions are conducted in-person, via Skype or on the phone.
All coaching clients receive copies of my 4 books.


Six week program 6 x $450

One hour consultation $500