Effective marketing can mean the difference between a successful, thriving business and one that’s just barely making ends meet. A clear, consistent marketing plan attracts the right customers, at the right time, in the right location. If they have a good experience, these patients then share your practice with others, come back for dental services, and the cycle continues. If this happens regularly, you’re likely to have a thriving dental practice. But what happens if you don’t reach these target customers?
They don’t discover your business, so they go elsewhere. And you (and your practice) suffer for it.
Luckily, there are some surefire ways to market your business, and are well worth it because of the return on investment (ROI). Interested to know if you’re taking advantage of these effective marketing channels for your business? Read on.
LIST YOUR PRACTICE ON GOOGLE MY BUSINESS
If you haven’t listed your business on Google, you’re missing out on a huge opportunity. Customers who search for dental practices typically are from your local community. And because they’re already searching for dentists on Google, you’ll be able to see what brings your patients to your door. That information alone is beyond valuable.
GET IN TOUCH WITH YOUR LOCAL CHAMBER OF COMMERCE
Have you joined your Local Chamber of Commerce yet? Since most dental practices are based locally, this marketing strategy is a great choice for you. Once a member, most local chamber chapters give you the option to list your business in their main directory. You can also participate in networking and other organized events throughout the year for additional community exposure.
BE ACTIVE ON SOCIAL MEDIA
Social media remains an effective and popular marketing channel for many businesses. In today’s fast-paced digital world, social media provides a way for you to keep up with your customer’s demands, expectations, and desires easily. Customer service usage options abound. You can even create targeted ads to reach your patients that perhaps may not have found you otherwise.
CREATE EMAIL MARKETING CAMPAIGNS
While social media is great, don’t forget about tried-and-true marketing strategies like email marketing and direct mail. Did you know that a recent study showed that 99% of Americans check their email at least once a day? That’s a lot of potential eyes on your content. If you haven’t built an email list for your dental practice, start today. Email marketing can be particularly helpful for retaining current patients, which can end up being more lucrative to you and your business than acquiring new patients alone. Try sending a monthly email newsletter or put together an email drip campaign that provides recipients with valuable information.
INVEST IN DIRECT MAIL ADVERTISING COLLATERAL
Finally, direct mail marketing collateral can be an effective way to market your business, particularly if you target patients in and around your physical practice. Send out a basic flyer with an introductory offer or collaborate with other local businesses to cross-promote your services.
WANT MORE GUIDANCE?
It can be time-consuming and frustrating to try and figure out the most effective way to market your particular dental practice. If you want personalized guidance by a fellow dentist and dental practice owner that’s been there, contact Dr. Coughlin today. We will help you find the right marketing approach that’s based on your specific ideal target audience that effectively meets your business goals.